“Dead Is All You Get” Press Release

Steven Ramirez releases the sequel to his zombie thriller, delving deeper into the plague ravaging the town of Tres Marias.

Antihero Dave Pulaski returns as a man struggling to protect his wife, Holly, while attempting to stop the dark forces intent on furthering their sinister agenda.

LOS ANGELES, Calif. — September 15, 2014 — In Dead Is All You Get (Book Two of THE DEAD SERIES), antihero Dave Pulaski and a small group of survivors find themselves deep in a Northern California forest, pursued by a shrieking, hellish horde that threatens to devour them. Then a miracle—Black Dragon Security helicopters appear overhead as more armed soldiers on ATVs ride over a ridge to destroy the attackers and rescue the group.

But the horror isn’t over. Not even close. Although Black Dragon has managed to make the town of Tres Marias safer, a new, more sinister reality emerges. The virus is mutating—and someone is to blame. Now Dave has a choice. He and his wife, Holly, can leave the safe zone and fend for themselves. Or they can join Black Dragon and try to discover the truth about what really happened. All Dave wants is to protect those closest to him—especially Holly. He must decide, and time is short. The people responsible for the outbreak may be planning something worse—something whose dark consequences will reach far beyond Tres Marias and will push Dave beyond the limits of faith and reason.

Dead Is All You Get combines the best elements of horror, dark fantasy and sci-fi, taking the reader on a relentless, tortured journey of survival and revenge that tests the strength of a man’s character and delves into the role faith plays when one is confronted by the worst kind of evil—the evil in humans.

“This story is not just about horror. It explores the need for Faith when confronted by events that test our ability to survive.” –Steven Ramirez

Dead Is All You Get by Steven Ramirez is the second book of THE DEAD SERIES, published by the author in 2014 and available in these formats: Kindle (ISBN 978-0-9898718-3-9), ePub (ISBN 978-0-9898718-4-6) and PDF (ISBN 978-0-9898718-5-3). More information at stevenramirez.com.

Dead Is All You Get goes beyond the realm of horror and dark fantasy, deftly weaving science fiction into the present and compelling the reader to ask such disturbing questions as …

… how many are we willing to sacrifice in order to achieve a major scientific breakthrough?

… is it morally wrong to kill the “undead”?

… how far can a person be pushed before his faith in God is destroyed?

Steven Ramirez is the author of Books One and Two of THE DEAD SERIES, Tell Me When I’m Dead and Dead Is All You Get. He has also published a number of short stories, as well as a children’s book, and he wrote the screenplay for the horror-thriller film, ‘Killers.’ To hear about new releases, visit stevenramirez.com. Steven lives in Los Angeles with his wife and daughters.

“The antihero doesn’t often make the right choices, but he is always active and forces those around him to react.” –Steven Ramirez

Get your copy of Dead Is All You Get now. Read it with the lights on. And keep telling yourself, “This can’t happen here.”

And Now A Word About Professionalism

Photo Courtesy of Elizabeth Haslam via Creative Commons
[Pro Yo Buff Professional Volleyball]Well, kiddies, it’s almost time for Dead Is All You Get: Book Two of THE DEAD SERIES to go live. And it’s been a journey, let me tell you. Recently, I did a cover reveal, signaling the approaching publishing date. Now, we’re really close. I’m getting the manuscript back from the proofreader and, once the book is formatted by the amazing and inimitable JW Manus, it’s saving humanity one book at a time. Okay, that’s overstated. But, hey, I’m excited!

In the meantime, I wanted to talk a little about the publishing process from the point-of-view of a moderately experienced indie author. Because I write, I read. A lot. And I have to say that indie publishing is a blessing and a curse. First, let’s talk about the blessing part.

Amazon and the Masses
Like Gutenberg, Amazon, Apple, Barnes & Noble, Kobo and others have brought publishing to the masses. If you’ve paid any attention to the debate raging now between Amazon and Hachette, you’ll understand that this is a pretty big deal. No longer must authors be at the mercy of powerful literary agents and publishers. Anyone with a computer and an Internet connection can publish a book. Anyone.

This new reality has brought about a titanic transformation of publishing—with the reader at the center. New voices—authors who for the most part would never have gotten a shot—are now able to be read. All good stuff. But, as in most things in life, there’s a downside.

Up to Our Necks in Dreck
It’s precisely because anyone can hit the “Publish” button that there’s a lot of garbage out there. I’m talking bad writing, bad covers, no editing and no formatting. So what does this mean for the reader? Well, they have to wade through the dreck to get to the good stuff. And with way more than a million titles, that’s not easy. “What about reviews?” you say. Ever heard of sock puppets?

The major publishers have put forth this argument for years—implying that the only way to get your hands on quality books is to purchase them from The Big Five. Well, I’m here to tell you that this is a load of crap. Don’t believe me? Check out Hugh Howey’s Author Earnings site sometime and you’ll find that indie publishing is growing at a pace that’s alarming to The Big Five.

But enough of this. Let’s talk about making your indie book the best it can be.

The Cover Matters
Whether or not you like my book cover, it’s professional. I not only hired an artist to create it, but I used a professional cover designer. As many others have said ad nauseam, at least when it comes to eBooks, you can judge a book by its cover. And if the thing is rubbish, readers can probably assume the book is as well.

Editors Matter
You cannot hope to build an audience without entrusting your book to a professional editor and proofreader (often not the same person). Editors see things you don’t—gaps in logic, klunky language and bad grammar, to name a few. And a proofreader sees things editors don’t—missing commas, extra spaces after periods, etc.

Again, you may find that you don’t care for THE DEAD SERIES—I hope you do, though—but it’s professional. Unfortunately, typos will always make their way through. And I can tell you that I’ve found plenty of them in books from The Big Five. Nothing against these guys. It’s because we’re human—we miss things. What’s nice about eBooks is, you can easily fix the typo and republish.

Formatting Matters
I’m talking strictly about eBooks here. Yes, you can leave it to the Smashwords Meatgrinder to handle the formatting. Mark Coker has done an amazing job with that program, doing his best to automate the process of self-publishing. But it’s still a program. I prefer to work with a human.

The point is, don’t just upload your Microsoft Word document to KDP and hope for the best. You’ll be disappointed—and so will your readers.

A Good Synopsis Matters
When I say “synopsis,” I am also referring to the book blurb that appears under your book’s title on Amazon. It should be as professional as your book. And if you don’t know how to write an effective one, seek the help of other writers. You won’t be sorry.

Brand Matters
So what am I really talking about? Brand. This is all about your brand, people. Get the book wrong and readers will be done with you. And it will be hard to get them back. And I didn’t mean to imply that doing all of the above is cheap—it’s not. But if you’re serious about your work, you must do everything you can to produce a professional-looking product.

Of course, I am assuming that your writing rocks. That’s a given. All the more reason you should give it the respect it deserves.