By Taylor Ripp
Guys, I just started using GeoRiot, and I am finding it to be a huge help for my book-marketing efforts. I’m aware that there are a number of other services out there that can localize your Amazon links, but these guys stand out for me. So I wanted to give them a chance to talk to you about the value of acting as a global marketer.
As an author, you want your works of literary art to be available to as many readers as possible. Luckily, we live in the age where the indie author has the ability to market to a global audience thanks to a little something called the Internet. However, many authors with an international following don’t realize that online storefronts like Amazon and iBooks are actually country and region specific, which means if your global readers are clicking on links to either ecosystem in order to purchase from your website or social media pages, you may be losing out on sales.
Why, you ask? If you’re not sending your readers to their native storefronts, they may be unable to finish the purchase due to language, currency, and for physical products shipping costs. For example, if a reader in Germany clicks on a link from your website to purchase your book on Amazon.com, you will be sending them to the Amazon US storefront where they will find your book, but in a foreign language and currency, and in a store where they probably don’t have an account. Those potential new fans who were about to purchase your book have been steered away due to a poor user experience. By linking users to the wrong storefront, you’ve given them a bad experience, missed out a book sale, and lost a new reader.
Before we go any further, let’s talk briefly about the world of Affiliate Marketing. If you’re not already signed up for Affiliate Programs like Amazon Associates and the iTunes Affiliate Program (for iBooks), that’s something else we highly recommend. As an affiliate, these stores will pay you commissions for any purchases made after clicking on one of your affiliated links. The cool part is even if you send your readers to buy your newest novel, and they purchase a brand new TV in the same session, you get a percentage from that TV too! Please note, however, that the Amazon Associates program is actually country-specific as well, so you’ll need to sign up for the different country’s affiliate programs separately in order to earn those commissions from around the world.
Ok, back to the issue at hand. We at GeoRiot call the geographic barriers between your readers and the item you’re promoting “The Purchasing Gap,” and now that I have you sufficiently worried, let’s talk about how to bridge it.
There are link management platforms out there (such as GeoRiot) that allow you to build a single link that automatically determines what country your readers are clicking from, directs them to their local storefront, and adds your affiliate ID. This increases the likelihood of your readers being able to purchase your books, and when they do, you earn you a commission for the sale.
In addition to solving The Purchasing Gap, a good link management platform will give you other tools to help your books conquer the world. GeoRiot allows you to set up Genius Links that allow you to configure overrides like automatically sending all clicks coming from iOS devices to purchase your eBook from iBooks, or clicks from Kindle devices to Amazon. Some even have reporting tools that allow you to more specifically cater your marketing efforts by showing you where in the world and from what devices your readers are clicking. These platforms can also allow you to create “vanity” or “shortened” links such as http://geni.us/MyBook that look much better than the long Amazon links.
Obviously, we’re biased towards our service, but if you’re not using some type of link management platform for your global marketing efforts, you’re missing out on potential sales, fans, and affiliate commissions. Using a specialized service like GeoRiot will make you a better marketer, increase your book sales, and help your chances of turning into the next Stephen King or J.K. Rowling.
If you have any questions about The Purchasing Gap or just want to learn more about global marketing, feel free to contact us. We’d be happy to help you become a better global marketer.