KU—Taking a Chance on Amazon

Photo Courtesy of Randi Deuro via Creative Commons
[Party Pooper]In my previous post I announced that I planned to make my horror thriller series TELL ME WHEN I’M DEAD available in Kindle Unlimited. Well, I did it! This means that if you are a subscriber, you can now read all three books as part of your subscription, instead of paying for each one. That and the fact that there are well over a million Kindle titles makes the subscription a pretty good deal. Don’t get me wrong—I’m not here to sell you on Amazon’s subscription model. What I am doing is reaching out to those who already signed up or who have seriously contemplated doing so.

This was not an easy decision for me, because when you enroll your book in KDP Select (the program that enables authors to participate in Kindle Unlimited), you must be exclusive to Amazon. A lot of authors reject this kind of arrangement. They prefer having their books available in multiple distribution channels, hoping to increase sales by reaching readers everywhere, regardless of platform. And who doesn’t want more sales?

Reality 101
A harsh reality in the bookselling business—and one even detractors must accept—is that Amazon is the biggest fish in the pond. They sell more books than anyone else—even Wal-Mart—mostly due to low prices. Take a look at this recent eBook sales chart, courtesy of AuthorEarnings.

[AuthorEarnings Chart]
Overall Market Share of US Ebook Unit Sales Held by Each Retailer
And books aren’t the only category where they win. Take a look at this recent New York Times article where, regarding Wal-Mart, they write, “Amazon’s prices were lower on every item, in some cases substantially ($150 less for the dishwasher, $7 less for the Grisham book).” And what about convenience? Free two-day shipping for Prime customers? Hellz yeah! I never have to set foot in a store.

Now, you can love Amazon or hate them, but that’s the reality I am living in. So why not embrace it?

Free Books!
Here’s another benefit of being in the KDP Select program—I can run free book promotions. Granted, I may only do this for a maximum of five days out of every ninety, but free sometimes is better than free never, I always say. So why not let readers share the good times?

Reaching More Readers
I’ll admit, this is where things get tricky. Just because my books are available to KU subscribers to read “for free” doesn’t mean they will. As I mentioned before, there are well over a million titles to choose from, so how will anyone even discover me, let alone download my books? Well, that’s where some serious marketing comes in.

Nothing Is Forever
So, what if my little experiment doesn’t work out? I can always go back to the way things were—publishing my books at Barnes and Noble, iBookStore and Kobo, as well as at Amazon. The contract period lasts ninety days, and I can always choose not to renew.

For those who are not authors, you are probably wondering how in the world I get paid under this arrangement. Great question! Amazon has come up with a formula based on Kindle Edition Normalized Pages (KENP). Essentially, the more pages of my book readers actually read, the more I get paid. As far as I can tell, Amazon is gaming the system, because there are stats floating around out there demonstrating that just because a person starts your book doesn’t mean they will finish it. Also, if you’re like me, I may have two or three books going at the same time. So I may not finish a particular book for a while. Some authors, like Joe Konrath, insist they are making money with Kindle Unlimited. Of course, I should mention that Joe has a humungous backlist. You can check out his post here.

How long do I plan to try this? Honestly, I have no idea. But, at a minimum, I am in the program for ninety days. Personally, I don’t think that’s enough time to measure success, so I will most likely stay in for at least two rounds. Either way, I will keep you posted. In the meantime, if you are a KU subscriber and you love horror thrillers, check out TELL ME WHEN I’M DEAD. And don’t forget to read to the end!

[TMWID - 3D Transparent Shadow]

2 Replies to “KU—Taking a Chance on Amazon”

  1. I now call Steven Ramirez a ‘converter’. Why? Because NEVER would I have thought I could like anything to do with zombies. Steven’s wonderfully well-written books sure changed that.
    Grab them. They’re fantastic!!!

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