I am very pleased to welcome Khalid Muhammad, author of Agency Rules—Never an Easy Day at the Office. In this occasional series, Khalid discusses what it means to be an indie author, responsibilities you didn’t even know you had, and tips on creating a powerful marketing presence. In this first article, Khalid covers the basics of the author platform.
So you’ve written your masterpiece – 90,000 plus words, formatted and cover designed, and you’re just getting ready to publish it to the world’s hungry eyes … when all of the sudden fear grasps you and you start to wonder, How will people know? and What if they don’t buy? Yes, we’ve all been there, whether traditional or self-published—that moment that makes us turn ghost white wondering how people are going to find out about our book. That moment when we realize that no matter what the publisher does to promote it, we will have to brand ourselves and market our books. Oh, the horror!
About a decade ago, before the social media and the Internet became like food for everyone, marketing a book would mean buying advertising space, getting on popular radio shows and begging local and regional newspapers for reviews of your book. That all changed with the digital generation, where with the right tools, you can spend very little and get huge results. That’s if you know how to use the right tools.
This new series is designed to help authors of all shapes and experience understand how to select and use the right tools to build their brand and market their books to the largest possible audience.
The Author Platform
Let’s start with the basics. There are things that you must have as an author in today’s digital world, if you even hope to achieve a modicum of success. Those things are:
- An author website
- A Facebook page for either your book or yourself as an author
- A Twitter account
- A Goodreads author account
I know, not rocket science right? Actually, it is. The four things above are essential to any author, not having any weakens your efforts and limits the access that potential readers have to your work. This is what I call the proverbial “author platform.” Each piece of the platform caters to specific groups of readers and all work closely together to deliver what we call in the marketing world a strong user experience, but I’ll go into that later.
Remember, as an author, you need to create an inviting place for potential readers to come and get to know you. You also have to take into account that the attention span of some readers has slimmed down to 30 seconds. Oh yeah, and some will want to read more about your writing before they buy your book since you’re not a recognized name. And there are hundreds of other things you must take into account about the characteristics of your potential audience than you realize that you can’t do on any single platform alone, which is why there are four parts.
The one thing that you need to focus the most on is your author website. This is the central nervous system of your entire marketing efforts. If done wrong, you will not achieve the success that you could potentially have. If done right, you will have a fantastic platform that will feed all of your other tools with content that engages and encourages readers to want to buy your book.
We will be covering each of these points in detail over the course of this series. My objective is to help you build the pieces that will showcase your work and drive traffic to sell your book. If you have questions, please do reach out to me in the comments here or via any of my social media pages, which are listed below.
About the Author
When people talk about Khalid Muhammad, they talk about an entrepreneur who has helped others build their dreams and businesses. They talk about a teacher, who is dedicated to his students, both inside and outside the classroom, and they return the dedication tenfold. Now, they talk about the author, who has written a fast-paced, action-packed spy thriller about Pakistan, the politics, the Army and terrorism.
Born in Pakistan’s troubled Swat Valley, educated and raised in the United States, Khalid returned to Pakistan almost 17 years ago and fell in love with his country.