Photo Courtesy of Chris Dunn
Sometimes, it’s hard being an author and a marketer. We want to spend all our time on our passion, which is writing. But in order to create awareness for the purpose of gaining more readers, we also need to market ourselves. Yikes! And we do this typically on two main platforms—Twitter and Facebook. But there’s another platform we seem to gravitate toward, and that’s Goodreads.
Goodreads started out as an independent platform devoted to readers—people who love good books and want to discuss them with folks who share their interests. Some time ago, Amazon took notice of the large membership and decided to purchase them. Now, as a destination, not much has changed. You can still add books that you have read or want to read to your shelves. You can create lists, and you can join lively discussion groups. To me, Goodreads is like a gigantic online book club. Except you don’t meet at peoples’ houses, and there are no Pepperidge Farm cookies.
Readers vs. Authors
Here’s where things get interesting, though. Goodreads also allows authors to join and, further, to identify themselves as authors, with their own profiles. My guess is, Goodreads did this primarily so they could entice authors to purchase advertising. I’m not sure how effective that is, and after having participated in Goodreads as an author for the past two years or so (you can check out my profile here), I’ve come to a startling conclusion.
Authors should stay the hell away from Goodreads.
Now, I realize that some of you will be upset with me. What does this idiot mean, stay away? Okay, so I didn’t want you to take me literally—I was trying to make a point. What I actually meant was, in my opinion authors should not attempt to promote themselves in Goodreads. At all. It would be like me showing up at your Wednesday night book club meeting, hawking my horror-thriller novels to your unsuspecting guests and tippling the Merlot when you weren’t looking. First of all, I wasn’t invited. Secondly, how did I get a key to your house?
The Well-behaved Author
Goodreads should be a place for readers, not writers. I think authors should have the ability to maintain author profiles there, but it should be purely for the purpose of interacting with fans who want to ask us questions. Goodreads features a wonderful section in the author profile called “Ask the Author.” Readers can post their questions, and authors can reply. I’ve done this myself, and I really enjoy it. You can check out my Q&As here. And if readers want to know more about the kinds of books I write, they should visit my website.
Well, what about reviews? Authors read too, you know. And if I really like a book, I want to tell the world—just like any other reader. I see nothing wrong with authors posting reviews on Goodreads. I’m not even sure my reviews carry any more weight than some of the best book bloggers out there.
So, what do you think? Should authors be active participants in Goodreads?
Note: This video is hilarious, but it’s NSFW.