Authors and the Indie Supply Chain

Photo Courtesy of Ford Motor Company via Creative Commons
[Ford Europe]I’m really hoping that this post isn’t as boring as the title suggests. I wanted to accomplish two things today—tell you where I am with Book Three and talk a little about indie authors who are responsible for controlling their own publishing supply chain. I’ll keep it short, I promise.

If you are a longtime visitor to the site, you’ll know that a couple of years ago I wrote a horror-thriller called Tell Me When I’m Dead. Last year, I followed that up with Book Two, Dead Is All You Get. I’m happy to report that both novels have been getting excellent reviews. This year, I plan to publish the third and final book in the series. Sorry, no title today. I will let you know that when I do the cover reveal in the next month or so.

What Is a Supply Chain, Anyway?
Investopedia defines a supply chain as …

The network created amongst different companies producing, handling and/or distributing a specific product. Specifically, the supply chain encompasses the steps it takes to get a good or service from the supplier to the customer.

In publishing, the supply chain is made up of all of the steps involved in bringing out a book. For print, that includes the actual manufacturing and distribution. For eBooks, it’s mostly focused on editing, formatting and cover design.

Does Self-Publishing Mean Faster?
You bet. I’ve heard other traditionally published authors squawk about the lag between submitting their manuscript to the publisher and actually seeing the thing appear on the book store shelves. We’re talking eighteen months to two years, people. Unacceptable!

Aside from the fact that, potentially, I can make more money selling my own books, shrinking the window from pen to Amazon is a huge plus.

But …
It’s not all chocolate and roses, though. As an indie author, I am essentially in business for myself. And until I can afford to hire an intern, I am pretty much doing everything myself—including marketing. What does that mean? Well, I am a terrible artist. And I don’t know jack about PhotoShop. So I must rely on a cover designer. My choice is Deborah Bradseth over at Tugboat Design.

When it comes to editing, my manuscripts are generally in pretty good shape when I am finished. But editors are a critical and necessary part of the supply chain. They always find things you missed. I’m not talking typos—I mean problems having to do with consistency in character behavior, unresolved storylines, and just plain clunky sentence structure. Currently, I work with a number of editors.

Then there’s the formatting. I tried doing this myself, but there are so many subtleties around eBooks and the devices that display them, it’s not worth it to me to mess with that crap. So I use a professional formatter, JW Manus. She’s smart and efficient, and she delivers a quality product every time.

What’s in It for You?
Back to my new novel. I plan to get Book Three out before the end of the year. In addition, I have asked my artist friend, Kevin Asmus, to create new images for all three books. These will be more cohesive, series-wise, and I really hope you like them. And as if that isn’t enough, I am rebranding the series. Whew!

Sometime in the spring, I plan to finally publish the print versions of these books. Yay! But that is yet another step in the supply chain that requires even more planning. I’ll be doing this through CreateSpace. Stay tuned.

In the meantime, I am currently offering Books One and Two for 99 cents. They normally sell for $3.99 each. If you haven’t picked them up yet, now’s your chance to save a little cash. Happy reading!

Tell Me When I’m Dead

[Tell Me When I’m Dead Cover]

Available at Amazon

Thanks to his wife, Holly, recovering alcoholic Dave Pulaski is getting his life back. Then a contagion decimates the town, turning its victims into shrieking flesh-eaters. Now Dave and Holly must find a way to survive. But Dave is this close to drinking again. A woman he cheated with—and no longer human—is after him. The hordes of undead are growing and security forces are outnumbered. Hell has arrived in Tres Marias.

Tell Me When I’m Dead (Book One of THE DEAD SERIES) is about an antihero haunted by all the mistakes of his life. Facing a terrifying future, Dave must decide whether to die drunk or fight for those he cares about most. And strength alone won’t be enough—he’ll need Faith. If you like your thrillers dark and fast-paced, then follow Dave and Holly as they fight against looters, paramilitary crazies and the undead. “A hard-hitting splattergore zombie thriller, told by the ultimate antihero” (Travis Luedke).

Dead Is All You Get

[Dead Is All You Get Cover]

Available at Amazon

After months of fighting the undead ravaging the town of Tres Marias, Dave Pulaski and his wife, Holly, catch a break when Black Dragon Security suddenly shows up to rescue them. But things are about to get worse. The virus is mutating. Now, driven to discover the truth behind the contagion while struggling to protect Holly and those closest to him, Dave is pushed beyond the limits of faith and reason.

Dead Is All You Get (Book Two of THE DEAD SERIES) combines the best elements of horror, dark fantasy and sci-fi, taking the reader on a relentless, tortured journey of survival that tests the strength of one man’s character and delves into the role Faith plays when he is confronted by the worst kind of evil—the evil in humans. If you like your thrillers dark and fast-paced, then read this mind-blowing sequel. And leave the lights on. “A shoot first then shoot again horror thriller of the highest order” (Simon Oneill).

Book Three Is Off to the Editor!

Photo Courtesy of Alessandro Baffa via Creative Commons
[Wedding Party]Hey, guys, I wanted to let you know that I reached a major milestone this week on the long road to finishing up my horror-thriller series. I’ve just finished Book Three and have sent it off to the editor. Now the real fun begins. Over the next few weeks I will update you on how things are shaping up in terms of a cover. Also, I wanted to let you know that I am in the process of rebranding the series. Stay tuned for some interesting news about that.

This has been quite a journey. When I started out writing Tell Me When I’m Dead, I honestly believed this would be a one-off story about a zombie outbreak in a small town in Northern California. But when I got to the end, it was painfully clear to me that Dave’s story wasn’t over. He had a lot more killing to do. So I started Book Two, Dead Is All You Get.

Now, everyone knows that you can’t have a series with just two books, so after finishing that one, I was compelled to start on Book Three. Don’t worry—there’s no Book Four planned! I think I did a pretty good job of wrapping things up with good ol’ Dave. Of course, the reader will be the ultimate judge. What to expect? Well, for one thing, the action has moved to Los Angeles. So get ready for some gritty, nail-biting thrills—the kind that seem to follow Dave like a rabid dog—in the land of ‘Sharknado’ and collagen-infused lips.

That’s enough for now. Stay tuned for more breaking news as it develops. And remember, monsters are real. Seriously, they’re real.

And Now A Word About Professionalism

Photo Courtesy of Elizabeth Haslam via Creative Commons
[Pro Yo Buff Professional Volleyball]Well, kiddies, it’s almost time for Dead Is All You Get: Book Two of THE DEAD SERIES to go live. And it’s been a journey, let me tell you. Recently, I did a cover reveal, signaling the approaching publishing date. Now, we’re really close. I’m getting the manuscript back from the proofreader and, once the book is formatted by the amazing and inimitable JW Manus, it’s saving humanity one book at a time. Okay, that’s overstated. But, hey, I’m excited!

In the meantime, I wanted to talk a little about the publishing process from the point-of-view of a moderately experienced indie author. Because I write, I read. A lot. And I have to say that indie publishing is a blessing and a curse. First, let’s talk about the blessing part.

Amazon and the Masses
Like Gutenberg, Amazon, Apple, Barnes & Noble, Kobo and others have brought publishing to the masses. If you’ve paid any attention to the debate raging now between Amazon and Hachette, you’ll understand that this is a pretty big deal. No longer must authors be at the mercy of powerful literary agents and publishers. Anyone with a computer and an Internet connection can publish a book. Anyone.

This new reality has brought about a titanic transformation of publishing—with the reader at the center. New voices—authors who for the most part would never have gotten a shot—are now able to be read. All good stuff. But, as in most things in life, there’s a downside.

Up to Our Necks in Dreck
It’s precisely because anyone can hit the “Publish” button that there’s a lot of garbage out there. I’m talking bad writing, bad covers, no editing and no formatting. So what does this mean for the reader? Well, they have to wade through the dreck to get to the good stuff. And with way more than a million titles, that’s not easy. “What about reviews?” you say. Ever heard of sock puppets?

The major publishers have put forth this argument for years—implying that the only way to get your hands on quality books is to purchase them from The Big Five. Well, I’m here to tell you that this is a load of crap. Don’t believe me? Check out Hugh Howey’s Author Earnings site sometime and you’ll find that indie publishing is growing at a pace that’s alarming to The Big Five.

But enough of this. Let’s talk about making your indie book the best it can be.

The Cover Matters
Whether or not you like my book cover, it’s professional. I not only hired an artist to create it, but I used a professional cover designer. As many others have said ad nauseam, at least when it comes to eBooks, you can judge a book by its cover. And if the thing is rubbish, readers can probably assume the book is as well.

Editors Matter
You cannot hope to build an audience without entrusting your book to a professional editor and proofreader (often not the same person). Editors see things you don’t—gaps in logic, klunky language and bad grammar, to name a few. And a proofreader sees things editors don’t—missing commas, extra spaces after periods, etc.

Again, you may find that you don’t care for THE DEAD SERIES—I hope you do, though—but it’s professional. Unfortunately, typos will always make their way through. And I can tell you that I’ve found plenty of them in books from The Big Five. Nothing against these guys. It’s because we’re human—we miss things. What’s nice about eBooks is, you can easily fix the typo and republish.

Formatting Matters
I’m talking strictly about eBooks here. Yes, you can leave it to the Smashwords Meatgrinder to handle the formatting. Mark Coker has done an amazing job with that program, doing his best to automate the process of self-publishing. But it’s still a program. I prefer to work with a human.

The point is, don’t just upload your Microsoft Word document to KDP and hope for the best. You’ll be disappointed—and so will your readers.

A Good Synopsis Matters
When I say “synopsis,” I am also referring to the book blurb that appears under your book’s title on Amazon. It should be as professional as your book. And if you don’t know how to write an effective one, seek the help of other writers. You won’t be sorry.

Brand Matters
So what am I really talking about? Brand. This is all about your brand, people. Get the book wrong and readers will be done with you. And it will be hard to get them back. And I didn’t mean to imply that doing all of the above is cheap—it’s not. But if you’re serious about your work, you must do everything you can to produce a professional-looking product.

Of course, I am assuming that your writing rocks. That’s a given. All the more reason you should give it the respect it deserves.