Authors and the Indie Supply Chain

Photo Courtesy of Ford Motor Company via Creative Commons
[Ford Europe]I’m really hoping that this post isn’t as boring as the title suggests. I wanted to accomplish two things today—tell you where I am with Book Three and talk a little about indie authors who are responsible for controlling their own publishing supply chain. I’ll keep it short, I promise.

If you are a longtime visitor to the site, you’ll know that a couple of years ago I wrote a horror-thriller called Tell Me When I’m Dead. Last year, I followed that up with Book Two, Dead Is All You Get. I’m happy to report that both novels have been getting excellent reviews. This year, I plan to publish the third and final book in the series. Sorry, no title today. I will let you know that when I do the cover reveal in the next month or so.

What Is a Supply Chain, Anyway?
Investopedia defines a supply chain as …

The network created amongst different companies producing, handling and/or distributing a specific product. Specifically, the supply chain encompasses the steps it takes to get a good or service from the supplier to the customer.

In publishing, the supply chain is made up of all of the steps involved in bringing out a book. For print, that includes the actual manufacturing and distribution. For eBooks, it’s mostly focused on editing, formatting and cover design.

Does Self-Publishing Mean Faster?
You bet. I’ve heard other traditionally published authors squawk about the lag between submitting their manuscript to the publisher and actually seeing the thing appear on the book store shelves. We’re talking eighteen months to two years, people. Unacceptable!

Aside from the fact that, potentially, I can make more money selling my own books, shrinking the window from pen to Amazon is a huge plus.

But …
It’s not all chocolate and roses, though. As an indie author, I am essentially in business for myself. And until I can afford to hire an intern, I am pretty much doing everything myself—including marketing. What does that mean? Well, I am a terrible artist. And I don’t know jack about PhotoShop. So I must rely on a cover designer. My choice is Deborah Bradseth over at Tugboat Design.

When it comes to editing, my manuscripts are generally in pretty good shape when I am finished. But editors are a critical and necessary part of the supply chain. They always find things you missed. I’m not talking typos—I mean problems having to do with consistency in character behavior, unresolved storylines, and just plain clunky sentence structure. Currently, I work with a number of editors.

Then there’s the formatting. I tried doing this myself, but there are so many subtleties around eBooks and the devices that display them, it’s not worth it to me to mess with that crap. So I use a professional formatter, JW Manus. She’s smart and efficient, and she delivers a quality product every time.

What’s in It for You?
Back to my new novel. I plan to get Book Three out before the end of the year. In addition, I have asked my artist friend, Kevin Asmus, to create new images for all three books. These will be more cohesive, series-wise, and I really hope you like them. And as if that isn’t enough, I am rebranding the series. Whew!

Sometime in the spring, I plan to finally publish the print versions of these books. Yay! But that is yet another step in the supply chain that requires even more planning. I’ll be doing this through CreateSpace. Stay tuned.

In the meantime, I am currently offering Books One and Two for 99 cents. They normally sell for $3.99 each. If you haven’t picked them up yet, now’s your chance to save a little cash. Happy reading!

Tell Me When I’m Dead

[Tell Me When I’m Dead Cover]

Available at Amazon

Thanks to his wife, Holly, recovering alcoholic Dave Pulaski is getting his life back. Then a contagion decimates the town, turning its victims into shrieking flesh-eaters. Now Dave and Holly must find a way to survive. But Dave is this close to drinking again. A woman he cheated with—and no longer human—is after him. The hordes of undead are growing and security forces are outnumbered. Hell has arrived in Tres Marias.

Tell Me When I’m Dead (Book One of THE DEAD SERIES) is about an antihero haunted by all the mistakes of his life. Facing a terrifying future, Dave must decide whether to die drunk or fight for those he cares about most. And strength alone won’t be enough—he’ll need Faith. If you like your thrillers dark and fast-paced, then follow Dave and Holly as they fight against looters, paramilitary crazies and the undead. “A hard-hitting splattergore zombie thriller, told by the ultimate antihero” (Travis Luedke).

Dead Is All You Get

[Dead Is All You Get Cover]

Available at Amazon

After months of fighting the undead ravaging the town of Tres Marias, Dave Pulaski and his wife, Holly, catch a break when Black Dragon Security suddenly shows up to rescue them. But things are about to get worse. The virus is mutating. Now, driven to discover the truth behind the contagion while struggling to protect Holly and those closest to him, Dave is pushed beyond the limits of faith and reason.

Dead Is All You Get (Book Two of THE DEAD SERIES) combines the best elements of horror, dark fantasy and sci-fi, taking the reader on a relentless, tortured journey of survival that tests the strength of one man’s character and delves into the role Faith plays when he is confronted by the worst kind of evil—the evil in humans. If you like your thrillers dark and fast-paced, then read this mind-blowing sequel. And leave the lights on. “A shoot first then shoot again horror thriller of the highest order” (Simon Oneill).

Dead Is All You Get—Cover Reveal

Well, this is it, folks—the cover for Book Two of THE DEAD SERIES, Dead Is All You Get. I feel so fortunate to have reconnected with artist Kevin Asmus, who created the gorgeous artwork for Book One, Tell Me When I’m Dead. But unlike Book One, where the artwork existed before I even wrote my book, Kevin created this new one exclusively for me. Feeling special, people.

If you’d like to be notified about the publication date for Dead Is All You Get, please sign up for my newsletter. In the meantime, enjoy!

[Dead Is All You Get Cover]

Dead Is All You Get Synopsis
It wasn’t over. Not even close. After months of fighting the undead ravaging the town of Tres Marias, Dave Pulaski is tired—bone tired. Somehow, he and his wife Holly and their friends have managed to survive the contagion only to find themselves deep in a Northern California forest, pursued by a shrieking, hellish horde that threatens to devour them.

Then a miracle—Black Dragon Security helicopters ascend over a mist-shrouded ridge as more armed soldiers on ATVs come to destroy the attackers by the scores. They are saved! As the helicopter lifts off, Dave meets Evie Champagne, the intrepid television reporter who covered the tragedy until she mysteriously disappeared in the chaos and the violence. Like him, she is tired and afraid. But there’s something else.

Evie knows a secret.

Black Dragon has retaken Tres Marias from the Red Militia—a human scourge they battled along with the undead—and has again secured the command center. Survivors are getting medical attention and, bit by bit, the town is returning to normal. Or so Dave thinks. Things are about to get worse. The virus is mutating. And Evie knows who is to blame. The truth stretches far beyond Robbin-Sear, the mysterious biotech company with a secret lab located somewhere in the forest. The mayor may be involved, along with another even more sinister government agency.

Dave has a choice. He and Holly can leave the safe zone and fend for themselves. Or they can join Black Dragon and try to discover the truth about what really happened. All Dave wants is to protect those closest to him—especially Holly. He must decide, and time is short. The people responsible for the outbreak may be planning something worse—something whose dark consequences will reach far beyond Tres Marias and will push Dave beyond the limits of faith and reason.

Read Dead Is All You Get with the lights on. And keep telling yourself, “This can’t happen here.”

Book Two Is Off to the Editor!

Photo Courtesy of Kate Gardiner via Creative Commons
[Children’s Mariachi]Alert the media—I’m calling this thing done! In my last post I explained what I learned writing the sequel to Tell Me When I’m Dead. Well, since then I’ve received the feedback from my beta readers and have made some final changes to the novel based on their notes. Overall, the comments were positive, which is very encouraging. (There is nothing more fragile than a writer’s ego.) And I can’t wait to share the story with you. But first things first. Now the book must go through a proper edit. The cover design still needs to be completed and the eBook formatting remains to be done.

Speaking of covers, recently I had dinner in Boston with Kevin Asmus, the artist who provided that brilliant image for the first book’s cover. Discovering his work was pure serendipity and fit in perfectly with the book’s theme. This time, I commissioned Kevin to create a new cover for Book Two and I’m confident it’s going to be awesome.

Originally when I wrote Tell Me When I’m Dead, I thought of it as a standalone book. But as I got to the end, it became clear to me that there was a bigger story to tell. The protagonist, Dave Pulaski, was just coming into his own by the end of the story. I needed to allow Dave to find out how and why the plague was unleashed in Tres Marias. And I had to find a way to test him beyond his own limits.

I believe I’ve done that, but as I suspected I am still not done with this guy. So I’m going to write Book Three to finish the story. Yep, what started as a one-off zombie novel is now a trilogy. Who knew? I wonder how often that happens. I mean, when Suzanne Collins began writing The Hunger Games, did she already know it was going to be a trilogy? I have no idea. In my case, I was surprised.

For those of you who read the first book, thank you. I hope Book Two won’t disappoint. As I said, early feedback has been good, so I think you’re in for another roller coaster ride. Stay tuned. Next up, the cover reveal!