Book Sale—Tender Enemies Now 99 Cents at Amazon

Tender Enemies Cover

Just a quick note to let you know that Tender Enemies by S.R. Mallery is now 99 cents at Amazon. If you are a fan of historical fiction that’s fun, then grab your copy here.

Book Description
A USA Today Best Selling author and two-time Readers’ Favorite Gold Medal winner, S. R. Mallery—as her fans say—”brings history to life.” Here is her newest, a romantic suspense thriller.
It’s 1941 in New York City, a time before Pearl Harbor, when Nazi spies are everywhere in the U.S. and no one knows who’s working for whom. In comes beautiful Lily, paid to gather intelligence by setting up a “honey trap” for Joe Stiles, a supposed German infiltrator. Problem is, she soon faces a danger she isn’t prepared for—falling in love.

Excerpt

Joe grabbed her hand. “Let’s go!” he yelled, and together, they took off, the men’s moans coupled with low curses behind them, growing fainter by the second. He led her over to one of the small alcoves he had hesitated in front of before.

“This has to be the one,” he said. “Hold onto my belt.”

What seemed at first to be a dim little inlet, turned out to be a long, dark passageway, where the temperature chilled and a slightly foul odor emerged. She followed him blindly, until he suddenly stopped short, and she rammed up against him.

“What’s going on?” she asked.

“We’ve run into a wall. But if it’s what they told me about, it’s good,” he said in a low voice.

She inched up beside him and realized he was running his fingers over the plaster, scouring for something.

“It’s gotta be here somewhere,” he whispered.

“What’s gotta be here?” she whispered back, but he didn’t answer.

She heard another sound.

He, too, had obviously heard the several footsteps at the mouth of their little “cave.” Fear spiked through her. She didn’t dare move. As the footsteps grew even closer, she heard some words.

“Ich denke ich höre sie.”

Suddenly her high school German came back to her. “I think I hear them,” they had said.

How close are those guys? Still holding onto his belt, she waited for Joe to do something lifesaving, but all he did was move them sideways, as the speed of his hand movements on the wall in front of them grew more frenetic. What in the world was he looking for? She wanted to ask him but didn’t dare utter a sound.

The creaky sounds of cheap shoes, one careful step after another, kept on advancing and still, no solution from Joe.

“Ich kenne deine beiden hier,” one of them snarled out loud.

She clapped one hand over her mouth. They had said, “I know you’re both here.”

Closer the Gestapo shoes squeaked. Closer and closer. It’d be over soon. It’d—

KU—Taking a Chance on Amazon

Photo Courtesy of Randi Deuro via Creative Commons
[Party Pooper]In my previous post I announced that I planned to make my horror thriller series TELL ME WHEN I’M DEAD available in Kindle Unlimited. Well, I did it! This means that if you are a subscriber, you can now read all three books as part of your subscription, instead of paying for each one. That and the fact that there are well over a million Kindle titles makes the subscription a pretty good deal. Don’t get me wrong—I’m not here to sell you on Amazon’s subscription model. What I am doing is reaching out to those who already signed up or who have seriously contemplated doing so.

This was not an easy decision for me, because when you enroll your book in KDP Select (the program that enables authors to participate in Kindle Unlimited), you must be exclusive to Amazon. A lot of authors reject this kind of arrangement. They prefer having their books available in multiple distribution channels, hoping to increase sales by reaching readers everywhere, regardless of platform. And who doesn’t want more sales?

Reality 101
A harsh reality in the bookselling business—and one even detractors must accept—is that Amazon is the biggest fish in the pond. They sell more books than anyone else—even Wal-Mart—mostly due to low prices. Take a look at this recent eBook sales chart, courtesy of AuthorEarnings.

[AuthorEarnings Chart]
Overall Market Share of US Ebook Unit Sales Held by Each Retailer
And books aren’t the only category where they win. Take a look at this recent New York Times article where, regarding Wal-Mart, they write, “Amazon’s prices were lower on every item, in some cases substantially ($150 less for the dishwasher, $7 less for the Grisham book).” And what about convenience? Free two-day shipping for Prime customers? Hellz yeah! I never have to set foot in a store.

Now, you can love Amazon or hate them, but that’s the reality I am living in. So why not embrace it?

Free Books!
Here’s another benefit of being in the KDP Select program—I can run free book promotions. Granted, I may only do this for a maximum of five days out of every ninety, but free sometimes is better than free never, I always say. So why not let readers share the good times?

Reaching More Readers
I’ll admit, this is where things get tricky. Just because my books are available to KU subscribers to read “for free” doesn’t mean they will. As I mentioned before, there are well over a million titles to choose from, so how will anyone even discover me, let alone download my books? Well, that’s where some serious marketing comes in.

Nothing Is Forever
So, what if my little experiment doesn’t work out? I can always go back to the way things were—publishing my books at Barnes and Noble, iBookStore and Kobo, as well as at Amazon. The contract period lasts ninety days, and I can always choose not to renew.

For those who are not authors, you are probably wondering how in the world I get paid under this arrangement. Great question! Amazon has come up with a formula based on Kindle Edition Normalized Pages (KENP). Essentially, the more pages of my book readers actually read, the more I get paid. As far as I can tell, Amazon is gaming the system, because there are stats floating around out there demonstrating that just because a person starts your book doesn’t mean they will finish it. Also, if you’re like me, I may have two or three books going at the same time. So I may not finish a particular book for a while. Some authors, like Joe Konrath, insist they are making money with Kindle Unlimited. Of course, I should mention that Joe has a humungous backlist. You can check out his post here.

How long do I plan to try this? Honestly, I have no idea. But, at a minimum, I am in the program for ninety days. Personally, I don’t think that’s enough time to measure success, so I will most likely stay in for at least two rounds. Either way, I will keep you posted. In the meantime, if you are a KU subscriber and you love horror thrillers, check out TELL ME WHEN I’M DEAD. And don’t forget to read to the end!

[TMWID - 3D Transparent Shadow]

Big News—TELL ME WHEN I’M DEAD Is Coming to KU!

[TMWID - 3D Transparent Shadow]Just a quick note to let you know that my horror thriller series TELL ME WHEN I’M DEAD is coming to Kindle Unlimited. I’ll be talking more about this development in a future post.

What does this mean for readers now? Well, the main thing is, the books will now be exclusive to Amazon. No need to fret, though! If you are a KU subscriber, you can read all three books as part of your subscription. And if you aren’t, I will be offering occasional discounts on the series.

You can check out the series here. Looking forward to connecting with more readers.